This is not a fashion blog.

children painting on the street swedish love affairEvery now and then I get accused by the readers for having too little fashion stuff on Swedish Love Affair. What kind of fashion blog is that? – they wonder. Take Greger – he’s obviously got nothing to do with fashion and beauty!
Some readers also blame me for not being honest enough. Is my life all that perfect and colorful, and bright, and picturesque?

So here’s the answer to that. Swedish Love Affair is not a fashion blog. And it’s not a beauty blog either. This is a personal lifestyle blog, showing everyday beauty and encouraging others to see the allure in ordinary. It’s not about exhibiting the most prosaic sides of my life, it’s about me carrying out the best of it to you. It’s meant to inspire myself and others. And I hear it does.



With love,


italian greyhound puppy greger swedish love affairnoa noa jacket details swedish love affairpink heart earrings swedish love affairold fashioned perfume bottles swedish love affairchanel haul paradoxal mimosa riva swedish love affairantonia ocean horizon swedish love affaircoffee, cappuccino and hot chocolate with whipped cream swedish love affairthis is for you rob ryan swedish love affairswedish love affair summer flowers in bloomgolden bracelets swedish love affairmulti colored pencils swedish love affairswedish love affair cowmagical forest swedish love affaira little something for you from noa noa swedish love affair

All photographs in this post are taken for Swedish Love Affair.
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25 Responses to This is not a fashion blog.

  1. Patricia says:

    You keep doing you, Antonia! I enjoy your blog in it’s entirety! :)

  2. Marta says:

    Hello, Antonia! I just wanted to thank you for Swedish Love Affair! It’s my favorite blog by far, even though I only discovered it about a month ago. I love you style, and by that I mean not only clothes, but you attitude as well. You’re kind, but honest, and you are not afraid to share your opinion. Most blogs I follow are just “nice” but yours has a personality.

    And you certainly inspire, every day, with every post. Thanks to you I’ve started to take care of myself, polish my nail – and I bought by first Dior quint last Friday! (I love it). I also notice things more, things people say for example.
    Please, don’t stop writing SLA!


  3. Cupcake says:

    Here here! Well said.

  4. Jennifer White says:

    Thank you for doing this, Antonia! This is the first time I’m writing here, I’m a silent reader usually…. But I always start my day with a cup of tea and your blog…….

  5. Sandy says:


    Great post. You’re blog is one of my favorite reads because it’s so upbeat. No complaints from me. Keep up the good work.

    And I would have to argue, your blog is very fashiony to the nay sayers. Your pictures always look like whimsical fashion spreads to me.

  6. Camilla says:

    Yeah I think you should keep on doing what you do on your blog. Because I really enjoy checking your latest blog posts. And I love your decorations of this blog….your very creative. I don’t have a blog I just stumbled across your blog and was amazed by it and have been a silent reader you have not noticed. Keep it up. :)

  7. Sorella says:


    Who would want to read a boring blog, with pessimistic views and boring pictures?

    If people feel that your life and blog is too fun, fabulous, colourful and picturesque, and they need to complain about it, is there something missing in their life if somebody is not allowed to spread inspiration, beauty and optimism on the internet?

    If nothing else, these people need to start their own blog, where they can share their joy and the beauty they see in their life, and stop complaining about somebody that is doing just this!

  8. Leia says:

    I adore your blog, just the way it is. Every time I visit there’s something new and beautiful to see! :)

  9. J.P says:

    I don’t know any personal blog better than yours, Antonia..

  10. Mariya says:

    Умничка!!!! Продолжай заниматься своим любимым блогом! после beauty и fashion блогов сказочно приятно прикасаться к безискусной красоте каждого дня! спасибо тебе, за ощущение прекрасного и настоящего которое ты не даешь нам потерять ;) Искренне люблю твой блог!

  11. Sara says:

    Such beautiful photographs!
    I love your blog exactly as it is x

  12. Manderz says:

    I adore your blog for its glimpses of beauty, simplicity and the wonders of life.

  13. Anna says:

    Love Your Blogg

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