Every now and then I get accused by the readers for having too little fashion stuff on Swedish Love Affair. What kind of fashion blog is that? – they wonder. Take Greger – he’s obviously got nothing to do with fashion and beauty!
Some readers also blame me for not being honest enough. Is my life all that perfect and colorful, and bright, and picturesque?
So here’s the answer to that. Swedish Love Affair is not a fashion blog. And it’s not a beauty blog either. This is a personal lifestyle blog, showing everyday beauty and encouraging others to see the allure in ordinary. It’s not about exhibiting the most prosaic sides of my life, it’s about me carrying out the best of it to you. It’s meant to inspire myself and others. And I hear it does.