Swedes love to go to Ikea. People feel welcome at an Ikea store and often go there even if they don’t specifically need anything. They come for the nice furniture, inspirational kitchen models and the restaurants where you can get traditional Swedish dishes like meatballs and mashed potatoes very cheap.
You are encouraged to make yourself at home there, to get a feel for different furniture arrangements and so on. You can even try out the different beds.
Last time I was there, I saw a couple taking this welcoming atmosphere to the next level. They were both lying in a king size bed. The woman was reading a book and the man was sound asleep! Of course I’ve heard the urban legends about people taking naps at Ikea, but this was my first encounter with this phenomena!