A lot of people I know make a point of not doing anything special on Valentine’s Day. When I ask them why they answer that, in their opinion, Valentine’s is a silly holiday, just a corporate plot to make us feel that we have to buy presents and spend money. They say that you shouldn’t have to have a special day to show your loved ones that you care about them.
Of course Valentine’s is a lot about commercialism. In Sweden, for instance, it’s a huge money spinner for the whole economy with people spending more money than usual on buying presents and going to dinner and having fika at cafés.
You may resent Valentine’s Day for making us feel obligated to these things, just like you may dislike Christmas or Halloween, but I like these economic cycles in our society. I think it’s nice that on a few special days every year, people are happier and the city is more alive than usual. Also, there are lots of people who aren’t very good at expressing their love every day. For them Valentine’s Day may be a chance to find an output for their feelings. Consequently, there are many people who don’t get the attention they deserve other than on “special days”, and what’s the harm with having another one of those on the calendar?
Whichever side of this debate you are on, I’d like to wish you Happy Valentine’s Day!