Another thing that surprises me in London (and I know some of the readers won’t take any criticisms against London) is department stores and their refusal to wrap purchases in gift paper! In Sweden if you buy something in a department store, a regular clothing shop or a gift store, the seller will most likely ask you if it’s a gift and if you want it wrapped as one. If they don’t ask you, you can tell them and they will take away the price tag off of your buy, put it in a nice gift bag or paper and tie it up with ribbons. Obviously, for free, no matter what the price of the gift is.
When I’ve been buying my presents in here in London, they just refused to wrap them! And I’m talking about nice stores like Selfridges, John Lewis, Liberty and Fortnum and Mason. Some of the things I bought were on sale and most were full price, but it didn’t matter. What a difference in customer service between the countries!