Celebrity perfumes: Do you believe in fairy tales?

Today I received a sample of one of Paris Hilton’s perfumes when I was in a beauty store.
I sometimes wonder, who buys these products? Isn’t it obvious that when the perfume company invests so much money in advertisement that they can afford to have Paris, other values of the product, such as quality, will go down?

What bothers me the most is, who is the targeted customer? When I look at the above picture of Paris dressed as a real fairy, equipped with a magic wand, I get the feeling that they are aiming for a very young audience, say tweens. But when they describe their product in words like sensual and seductive, I don’t know anymore. Is there a group of people that is attracted both by the airy-fairy box and the sexually suggestive description at the same time?
I doubt very much that even Paris would wear her own perfume.

It does smell nice though, plain but nice. But what are you going to say if someone compliments you and asks what perfume you are wearing? “Fairy dust by Paris Hilton”?
I have to admit I wouldn’t be too comfortable with that.

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13 Responses to Celebrity perfumes: Do you believe in fairy tales?

  1. jill says:

    What a fun and interesting post:) I agree 100 % with you, Antonia! I would never purchase this or Britney Spears’, or any other perfume like this.
    I’d much rather spend a little more and get something I’m proud of wearing

  2. Sephira says:

    I agree I wouldnt be comfortable saying I was wearing Paris Hilton perfume :P
    Or britney spears/Jennifer Lopez any of those… It’s not that I mind them as a performer or anything like that, I as you, think the quality will be sorta.. bad..

    Admittedly though I think that advertisement looks really cute at first glance but then when I see who it actually is and how little she is wearing, I would just keep on walking. I like the whole fairy thing though cause I love fairytales and fantasy things :P

    Nice post!

    xx Seph

    • Antonia says:

      I agree with you about the look of the packaging, Sephira. It’s cute. But the description doesn’t really match the cuteness, imo.. As for the quality, the staying power of this particular fairy dust is more like a body splash, rather than EdP.
      And still, celebrities keep launching new perfumes, so they must be celling really good))

  3. marta says:

    Good comment on the celebrities’ perfumes. Instead of answering that I’m wearing “Fairy dust by Paris Hilton,” I’d just say it’s fairy dust;) Have a great weekend!

  4. heba says:

    I agree with you . few weeks ago I bought KanKan by Paris Hilton ,I’m not a fan of her in fact I kind of hate her haha .but when the the lady in the perfume store show it to me I fell in love with it and I had to buy it.

  5. Yasmine says:

    Var med och tävla om en länkning i dagens låt, tipsa om en låt och du är med :)

  6. haha this is really funny because you know this is my job! I develop ideas and campaigns around celebrity fragrances for P&G….J Lo Christina Aguilara, and Avril Levigne :-) Lately one I am working on is James Bond. I can tell you that the poeple that buy them are teenage girls under 18 years old generally, and then secondary consumers are people buying for them.

    someones buys them because they pay my bills! LOL!

  7. Arantxa says:

    I would be embarrassed to say I use a lot of the colony of Paris Hilton or Britney Sperars … What horror! Never would use:)

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