Today I received a sample of one of Paris Hilton’s perfumes when I was in a beauty store.
I sometimes wonder, who buys these products? Isn’t it obvious that when the perfume company invests so much money in advertisement that they can afford to have Paris, other values of the product, such as quality, will go down?
What bothers me the most is, who is the targeted customer? When I look at the above picture of Paris dressed as a real fairy, equipped with a magic wand, I get the feeling that they are aiming for a very young audience, say tweens. But when they describe their product in words like sensual and seductive, I don’t know anymore. Is there a group of people that is attracted both by the airy-fairy box and the sexually suggestive description at the same time?
I doubt very much that even Paris would wear her own perfume.
It does smell nice though, plain but nice. But what are you going to say if someone compliments you and asks what perfume you are wearing? “Fairy dust by Paris Hilton”?
I have to admit I wouldn’t be too comfortable with that.